Alipay+
Alipay+ is Ant International's cross-border digital payment and digitalisation solution, designed to connect global merchants with consumers across 66 markets worldwide. By partnering with over 30 leading e-wallets and payment apps, the platform allows travellers to pay using their preferred home payment app wherever they are. With a reach of 1.6 billion consumers and over 90 million merchants, Alipay+ is one of the most expansive cross-border payment solutions in the world.
Working in collaboration with Mummu Studio, the goal was to create 3D assets to match the overall illustration style and also animate both 2D and 3D scenes. This included character animation, compositing, cut downs and resizes for their marketing campaign.
making 3d…2d
Sometimes the most efficient way to achieve ambitious 2D shots is to build them in 3D and composite them into After Effects. The video on the left is a prime example. The van needed to flip, change angles, and transition between different food trucks, which would have been a significantly more time consuming process in 2D. By utilising Cinema 4D's native toon shader, the stroke weights and styles were matched seamlessly to the existing 2D illustrations, resulting in a final output that sits cohesively within the wider animation.