Thrive Learning - Pitch
Thrive is the only all-in-one platform that brings learning, skills and comms together to upskill your people faster and more collaboratively than ever. Here I created a 15 second pitch exploring interesting ways I could communicate the platforms features.
Moodboards and brainstorming
I started out this project by looking for inspiration. I had a pretty strong feeling that I wanted to create something clear and clean to help emphasize how the tool helps businessess with visibility and transparency, so glass was alway a material I wanted to explore.
Thumbnail Sketches
Afterwards I took the supplied script and began sketching some ideas. I felt that a platform based video was too generic and wanted to offer something more interesting. I came to the conclusion that using abstract “tiles” would be a great way to show how Thrive could work as the building block of any business.
Motion tests & material experiment
Once I’d sketched out some ideas I created some animation tests just to get a general sense of what was working. This raffirmed to me that an abstract approach was a much stronger starting point than creating a film that showcases the devices in which you can use the platform.