digital tax onboarding
The goal of this film was to visualise the journey a customer takes when transitioning from traditional tax procedures to a modern, digitally led platform. The narrative is divided into two distinct sections, each with its own visual identity.
The first section depicts a chaotic, dark environment where information feels unstructured and overwhelming, reflecting the pressures of outdated processes. The second shifts into a calm, composed space that communicates the clarity, benefits, and reassurance that come with migrating tax filings onto a digital platform.
Throughout, the film needed to feel personable, warm, and visually polished. Abstract shapes were used to represent data in the first section, while the platform sequence takes a deliberately literal approach by contrast, grounding the viewer in the simplicity and accessibility of the new system.
character
The character needed to feel warm in contrast to the coldness of the UI, it needed to stand out against the blue hues of the scene as well - but it also needed to be simple enough that it wasn’t too distracting, so the decision was made to create a softer - stick figure.
RIGGING & UI
Because it was a character driven project, it was essential to rig the character with enough movement as possible, this was made easier by knowing beforehand what was required of the character and then it was just a matter of posing and testing the character and seeing what breaks.
The UI was created in After Effects and then mapped in C4D so that it could then react with lighting and materials.