SECRET SPEYSIDE - PREMIUM WHISKEY
Secret Speyside is a carefully curated collection of rare and aged single malt scotch whiskies from seldom-seen, yet highly sought-after Speyside distilleries.
Comprised of rare whiskies aged between 18 and 30 years old from four of Scotland’s most enigmatic distilleries, Secret Speyside is Chivas Brothers’ biggest-ever collection of single malts.
The brief was to create luxury environments for each of their five types of whiskey to help showcase them across their website and socials. This also included 3D product renders of their packaging and also environment designs for exhibitions.
the process
One of the key challenges on this project was ensuring the designed environments did not affect the colour of the whiskey. The client was explicit in their requirement for the liquid to be rendered as close to its real world colour as possible, which called for a considered technical approach.
Cryptomattes were used to isolate each individual material, allowing for precise control during the colour correction process. The bottle and background were also rendered as two separate scenes to prevent the blue shadows and reflections from influencing the liquid colour. As shown in the comparison below, when the bottle was rendered within the scene it appeared significantly darker — and while accurate to its environment, achieving the required liquid colour in those conditions was not feasible. Separating the two elements and utilising Cryptomattes proved to be the most effective solution.
BOX PRODUCT RENDERS
Working from a product spec sheet, the goal was to create statics for the packaging of each individual bottle, from the core range to their more premium vintage range - these boxes had to look identical and be exactly to specification.