vox - THE walking dead
Because we were constrained on time, it was essential that we blocked out each key movement. this laid down the foundations of the final film, not just with time, but also key poses and staging.
final render
A collaboration with Gala Games to create a quick promo video for the partnership of Vox and AMC's Walking Dead. Vox is a unique voxel based NFT whereby the NFT can be used in-game. The Campaign was shown in New York’s Times Square, Bangkok,Thailand and other digital out of home screens across the world.
ANIMATION PROCESS
teaser video
Before launching the main campaign across the digital out of home screens, it was important to get people excited and build social momentum, we did this by creating a quick teaser in the VOX style, but we didn’t want to give too much away as is often the case with social media, speculation can be as powerful a tool for spreading the word as the video itself, so leaning into that ambiguity whilst still creating excitement was a deliberate choice, we knew we had to mention that it was going to be The Walking Dead, but we didn’t want to release the characters just yet.
Once the blocking was complete, it was time to play with cameras and add background zombies which were used as devices to direct the eye towards the lock up.