As motion graphics designers it’s often our job to get key messages across to sell a product/tell a story BUT we also have a responsibility with our storytelling to spread awareness and information. This video was created in collaboration with squeezed media to spread environmental awareness, and inform audiences of wildlife preservation.
wildlife conservation project
the idea
The idea was to create a continuous movement across all habitats with seemless transitions throughout. This was a decision that was made early as it would emphasise the connectivity of the planet and all it’s environments. Making the film as vibrant as possible was essential to showing the beauty of the planet, whilst also going for more harsh and violent colours when it came to negative human influences such as poaching and pollution.
Below are a select few frames from the final film.
design frames
final film
